Tony’s chocolates are divided unequally to represent the inequality in the chocolate industry
nietbeschikbaar on
fyi:
Tony’s Chocolonely bars are intentionally broken into uneven, irregular chunks to symbolize the inequality and unfair distribution of profits within the chocolate supply chain.
CatDogBoogie on
The only reasonable answer is to eat it all in one go.
RIddlemirror on
Just to add: Tony’s is one of the companies that truly believes in sustainable chocolate farming and not exploiting the farmers.
ShutterBun on
Are the chunks raised, or are the lines between the chunks raised?
azionka on
Looks like a boot profile
boscobeau on
I bought this once because I had just heard a podcast about the atrocities of the cocoa industry and it made me crave chocolate (I’m evil, I know) so I had to go get this brand specifically. It is so fucking good I will never eat big brand chocolate again. Atrocities aside, it just tastes like garbage compared to Tony’s.
rautx15 on
It’s too bad their chocolate is pretty bad
WhatADoofus on
I have some of that in my desk drawer right now, it’s good chocolate!
SubwayRatDocMurphy on
That bottom left one that’s thin and long is the best piece in my opinion
Sweaty_Candy69 on
This chocolate is so hard to break apart. I gave up and used my teeth instead
Hwistler on
I used to live with my cousins as a kid, and we always split every chocolate bar into equal parts to keep everyone happy.
Having this in the house would’ve probably ended up in a murder or two.
Badsync on
The bottom left ones are also supposed to shaped like Africas west coast! Ghana, Togo, Benin, Nigeria and Cameroon with the long skinny piece being the sea!
StealthyPancake_ on
Probably the best chocolate I’ve ever had
lysergic_818 on
Chocolatemadering
ninabobina98 on
This is so hard to share and is so hard to break up!!! I hate sharing it with my fiancé
Ok-Journalist-8875 on
Classic Tony.
isamuu13 on
Additionally, the difficulty of breaking a piece off, slows down the rate at which I consume it.
Lynken on
Is it me or that looks like a boot print?
sjp1980 on
I admire the reason for Tony’s chocolate to be divided in the way it is. It does, however, drive me completely nuts and I hate buying it for that reason.
I am a Whittaker’s chocolate girl, myself.
Average-Addict on
Did you know that Tony’s chocolates are divided into unequal pieces to represent the inequality in the chocolate industry
FreezaSama on
I love their chocolate and what they stand for but these are always a fking nightmare to eat
Bob_le_babes on
Cool packaging and bar design but the chocolate is very average
MCMickMcMax on
Awful irresponsible design when it comes to consumer efforts at portion control, all dressed up with ethically concious flim-flam.
Aggravating_Speed665 on
Don’t buy the bullshit.
It’s simply the CEO’s boot that accidentally stood on a bar of the product and now they keep it for prosperity.
jamesdownwell on
This is posted so often here its almost a meme. It follows a set pattern:
– Someone posts Tony’s Chocoloney chocolate bar to show the odd and uneven segments
– people rush to the comments to explain that it’s making a point about slavery and unfair practices in chocolate production
– THEN you have Team 3 dropping in to say well ackshully, Tony’s isn’t perfect and has some bad things in its production
MormorsLillaKraka on
One of the reasons I don’t really buy Tony’s chocolonely. Absolutely shit to break apart. There’s other fair-trade chocolate for people who want to share their chocolate in nice divisible pieces.
abdep on
Its hard to find in the wild but the white chocolate with raspberry poppin’ candies gives the salted caramel a run for its money as best of Tony’s
FinalCryojin on
The Netflix docuseries, Rotten, is what got me to try Tony’s in the first place. Pretty damn good bar. I used to find only the milk chocolate and caramel bars in CVS. It’s nice to see them in grocery stores with more varieties now.
Hentai_For_Life on
Heresy
TheDanishThede on
They actually explain why
_Specific_Boi_ on
Looks like a layout of a city
Pidgeon_v3 on
Never tried this because it’s like 5x the price of all other chocolate here in NZ
James-ec on
Made not to share.
Mysterious_Plate1296 on
If you shake your head and look again, the troughs become the ridges.
Dripping-Lips on
Ayyyy ayyyy!
toastynotroasty on
Yo thanks for reminding me I’ve got some of their chocolate left in my bag. It’s the only chocolate bar I can’t finish in one day cause it’s so thick, def recommend.
FartBrulee on
Tony’s is the bomb 👌🤌
wadehorton on
Is it just me or does it say “colon” on a chocolate bar? Not what I’d want to be thinking about when I eat chocolate….
thundafox on
what a nice Optical illusion, my eyes are constantly switching the grooves inside out.
paid9mm on
My magic mushroom choclate comes like this so i can manage the dose depending on the need 🙂
toastynotroasty on
They had a funny controversy once where one of the windows on their Christmas advent calendar didn’t have any chocolate inside, to make a point about inequality. Nobody appreciated it 😆
mrsaturncoffeetable on
I’m genuinely surprised no one else here seems to enjoy the uneven division! I love it, I like how all the bits are a slightly different sensory experience when you eat them. The tiny spiky bit on the right and the round one are my favourite
Tureallious on
You’re all missing the point here. When your SO asks you for a piece you give them one of the little bits, you then give yourself one of the large bits. When they say you’ve had more you point out you’ve had one piece each. — equality.
46 Comments
Fun design. Terrible for sharing.
Tony’s chocolates are divided unequally to represent the inequality in the chocolate industry
fyi:
Tony’s Chocolonely bars are intentionally broken into uneven, irregular chunks to symbolize the inequality and unfair distribution of profits within the chocolate supply chain.
The only reasonable answer is to eat it all in one go.
Just to add: Tony’s is one of the companies that truly believes in sustainable chocolate farming and not exploiting the farmers.
Are the chunks raised, or are the lines between the chunks raised?
Looks like a boot profile
I bought this once because I had just heard a podcast about the atrocities of the cocoa industry and it made me crave chocolate (I’m evil, I know) so I had to go get this brand specifically. It is so fucking good I will never eat big brand chocolate again. Atrocities aside, it just tastes like garbage compared to Tony’s.
It’s too bad their chocolate is pretty bad
I have some of that in my desk drawer right now, it’s good chocolate!
That bottom left one that’s thin and long is the best piece in my opinion
This chocolate is so hard to break apart. I gave up and used my teeth instead
I used to live with my cousins as a kid, and we always split every chocolate bar into equal parts to keep everyone happy.
Having this in the house would’ve probably ended up in a murder or two.
The bottom left ones are also supposed to shaped like Africas west coast! Ghana, Togo, Benin, Nigeria and Cameroon with the long skinny piece being the sea!
Probably the best chocolate I’ve ever had
Chocolatemadering
This is so hard to share and is so hard to break up!!! I hate sharing it with my fiancé
Classic Tony.
Additionally, the difficulty of breaking a piece off, slows down the rate at which I consume it.
Is it me or that looks like a boot print?
I admire the reason for Tony’s chocolate to be divided in the way it is. It does, however, drive me completely nuts and I hate buying it for that reason.
I am a Whittaker’s chocolate girl, myself.
Did you know that Tony’s chocolates are divided into unequal pieces to represent the inequality in the chocolate industry
I love their chocolate and what they stand for but these are always a fking nightmare to eat
Cool packaging and bar design but the chocolate is very average
Awful irresponsible design when it comes to consumer efforts at portion control, all dressed up with ethically concious flim-flam.
Don’t buy the bullshit.
It’s simply the CEO’s boot that accidentally stood on a bar of the product and now they keep it for prosperity.
This is posted so often here its almost a meme. It follows a set pattern:
– Someone posts Tony’s Chocoloney chocolate bar to show the odd and uneven segments
– people rush to the comments to explain that it’s making a point about slavery and unfair practices in chocolate production
– THEN you have Team 3 dropping in to say well ackshully, Tony’s isn’t perfect and has some bad things in its production
One of the reasons I don’t really buy Tony’s chocolonely. Absolutely shit to break apart. There’s other fair-trade chocolate for people who want to share their chocolate in nice divisible pieces.
Its hard to find in the wild but the white chocolate with raspberry poppin’ candies gives the salted caramel a run for its money as best of Tony’s
The Netflix docuseries, Rotten, is what got me to try Tony’s in the first place. Pretty damn good bar. I used to find only the milk chocolate and caramel bars in CVS. It’s nice to see them in grocery stores with more varieties now.
Heresy
They actually explain why
Looks like a layout of a city
Never tried this because it’s like 5x the price of all other chocolate here in NZ
Made not to share.
If you shake your head and look again, the troughs become the ridges.
Ayyyy ayyyy!
Yo thanks for reminding me I’ve got some of their chocolate left in my bag. It’s the only chocolate bar I can’t finish in one day cause it’s so thick, def recommend.
Tony’s is the bomb 👌🤌
Is it just me or does it say “colon” on a chocolate bar? Not what I’d want to be thinking about when I eat chocolate….
what a nice Optical illusion, my eyes are constantly switching the grooves inside out.
My magic mushroom choclate comes like this so i can manage the dose depending on the need 🙂
They had a funny controversy once where one of the windows on their Christmas advent calendar didn’t have any chocolate inside, to make a point about inequality. Nobody appreciated it 😆
I’m genuinely surprised no one else here seems to enjoy the uneven division! I love it, I like how all the bits are a slightly different sensory experience when you eat them. The tiny spiky bit on the right and the round one are my favourite
You’re all missing the point here. When your SO asks you for a piece you give them one of the little bits, you then give yourself one of the large bits. When they say you’ve had more you point out you’ve had one piece each. — equality.
Their chocolate is the best in Nz 😍