Audio listening overlap between radio, music streaming, and podcasts based on a cross market survey of 4,000 audio listeners across 8 cities. Percentages represent people who reported using each medium in the past week and the overlap between them.
Global context indicators show estimated reach and scale of major audio media worldwide, based on IFPI and DataReportal reports.
by MusenAI
6 Comments
I created this visualisation to illustrate how people combine different audio media.
Data sources:
* BPR Audio Uncovered Part 2 – cross market study of 4,000 audio listeners across 8 cities measuring weekly usage and overlap between radio, streaming, and podcasts
[https://www.bprworld.com/wp-content/uploads/2021/12/BPRs-Audio-Uncovered-2021-Overview.pdf](https://www.bprworld.com/wp-content/uploads/2021/12/BPRs-Audio-Uncovered-2021-Overview.pdf)
* IFPI Engaging with Music 2023 – global music listening behavior and streaming usage
[https://www.ifpi.org/resource/engaging-with-music-2023/](https://www.ifpi.org/resource/engaging-with-music-2023/)
* IFPI Global Music Report 2025 – global music industry statistics including subscription accounts [https://www.ifpi.org/resources/](https://www.ifpi.org/resources/)
* DataReportal Digital 2025 – podcast reach estimates based on GWI [https://datareportal.com/reports/digital-2025-global-overview-report](https://datareportal.com/reports/digital-2025-global-overview-report)
Visualization tool:
FigJam
“Purchased music” does that include physical media like CD vinyl and cassettes?
Only radio seems really high. Last time I turned on the radio for my 10 minute drive it was wall to wall ads the whole trip
The areas in the visualization having absolutely nothing to do with the values is incredibly annoying. Why on earth are the circles different sizes then?
77% of people still listen to the radio? Was this questionnaire only advertised on the radio?
I think your AI is garbage at visualising the the overlap data. The % number don’t make sense given the data. Eg the data says 29% of people listened to podcasts, but the Venn diagram has it at 30.