A 1900 Ralstop Advert.

    by blancolobosBRC

    8 Comments

    1. LadyGuinevere423 on

      6 years later, some little girl : “aw shucks. They stopped making Ralston breakfast. All they have now is Kellogg’s. Kellogg’s tastes like sawdust.”

    2. As we have learned previously Purina worked with an absolute creepy racist nut-job cultist scammer, Webster Edgerly creator of “Ralstonism”

      > When William H. Danforth, the owner of Purina Mills, wanted to expand into the human breakfast food market, he decided to follow the Quaker Oats lead and attach his company to a name known for good health; he settled on a “clean living” movement called Ralstonism, the invention of a self-styled health guru named Webster Edgerly. Since Edgerly was already promoting the health benefits of whole-grain cereals, it made sense to Danforth to seek an endorsement so he approached Edgerly about a deal. By 1898, the fictional Dr. Ralston was endorsing Ralston-Purina’s wheat germ breakfast cereal. Eventually they added a number of other cereals, including Chex and eventually, Freakies.

      > And now we’re at the weird stuff.

      > Like Kellogg, Edgerly was an advocate of eugenics, and even more hard-core about it; he advocated the forced sterilization of non-caucasian males at birth. Also, he considered it forbidden for a man of color to have relations with a white woman, because he believed any resulting children would inherit the father’s supposed inferior intelligence and other undesirable traits, but it’s perfectly okay for a white man to hook up with a woman of color, because he thought a woman does not pass on her intelligence to her children, only her temperament, and he decided non-caucasian women had agreeable and pleasant temperaments. But that’s just where the fun begins with this guy.

      > Edgerly, writing under the pen names “Edmund Shaftesbury” and “Everett Ralston,” produced over 80 books about topics as varied as speech, diet, movement, acting, “artistic deep breathing,” and ventriloquism. Of particular interest was his theory of “magnetism,” including “mental magnetism,” “personal magnetism,” “sexual magnetism,” and a variety of other topics, which made up the bulk of his overall philosophy of “Ralstonism.” Ralston was originally derived from Edgerly’s mother’s name (Rhoda Lucinda Stone), later became the pseudonymous “doctor” name under which he wrote, and finally was reverse-engineered into an acronym of the Ralston philosophy, standing for “Regime, Activity, Light, Strength, Temperation, Oxygen, and Nature.”
      [
      Of Breakfast Cereals and Cults](https://atomicjunkshop.com/of-breakfast-cereals-and-cults/)

    Leave A Reply