Get ready for ad breaks between loading screen

    by Gray_Beard1993

    31 Comments

    1. Hot take: we always had ads in some games.

      BK and Best Buy used to have billboards in need for speed games back in the day, and in my opinion they did it right back then.

      Ad rolls are not the path, but if done right, it can add to the immersion without feeling scammy.

    2. you’re kidding? right, what is going to happen next, ads during toilet break?

      well back to reading cave painting, I go.

    3. fallingbutslowly on

      I recently found out that in the us there are screens running ads at the gas station as you fill your tank. That’s insane.

    4. Video games should be either “free with ads” and/or “buy the game and not have any ads”.

      In the case of free-to-play games, there should be an “opt-in ads” system where people can voluntarily sit through ads to get premium currency.

      But under no circumstances should a single-player game that people have to buy have any ads.

    5. Ads on in game build boards and tv shows? Sure.

      Ads that pause the game mid gun fight to sell me a McTickle chicken sandwich? I’d rather eat a boulder.

      ![gif](giphy|226HSBBh6MoyQHfVHC)

    6. They already kinda do with some games showing dlc ads for their game inside the game *cough* Ubisoft *cough*

    7. WarMeasuresAct1914 on

      It’s been happening for a long time now.

      The most annoying example that comes to mind is Quantum Break: everyone uses a Windows phone, every computer is a Windows 8 PC, every car they drive is a Nissan, even in a cut scene where the bad guys’ Nissans catch up to the protagonist, there’s a Nissan billboard right next to them.

    8. CommunicationBroad38 on

      I hope this a joke, because if they did this it would destroy game immersion forever.

    9. McFishyTheGreat on

      I usually don’t really care about AAA games anyway so AAA studios choosing to ruin themselves further doesn’t bother me. There are tons of indie games and older games

    10. StraightCockroach483 on

      This is extra funny considering the times square hub in marvel rivals literally has disney+ ads lmao. And no one bat an eye so its going to get much more egregious

    11. Time for a quick bathroom break during the ad…. Worth it. Now I will not have to pause my game.

    12. Anyone remember the billboards in Battlefield 2142? Was an interesting way to do it. Didn’t effect game play at but you’d just see like coke ads and I remember there being a billboard board for I Am Legend lol. BF2142 still one of the all time GOATs IMO.

    13. Ads in and of themselves don’t matter to me. But I hate forces that degrade my experience which is why I’m exclusively a single player gamer. I don’t want multiplayer server bandwidth fluctuations or network outages tanking my gameplay experience. So if I find out that my load times are deliberately (or even unintentionally) slower, or that I will be forced to upgrade ($$) to an ad free gaming experience, I will boycott Steam—or any other platform that allows this—and I’ll make sure they know it. I mean most platforms other than Steam and GOG are already shitty as it is, with EA not even having cloud servers for our save games. And now this? Just make good games and you won’t have to gouge us.

      Fortunately Steam still has a player friendly TOS, for now at least. But we’ll see if that lasts.

    14. Street Fighter V has this and it was done “decently”, as the ads were only for stuff related to the game like tournaments, skins, and Street Fighter 6. And you can turn off the ads if you did not want to see them, but you got more currency for having them on.

    15. O will not play a game that plays ads in loading screens or slows down gameplay to promote a product

    16. pipopapupupewebghost on

      Not gonna happen steam bans any game that does that apparently so no one will do it cause they don’t wanna miss out on PC gamers

      They tried using other launchers but it didn’t work so it’s either ads but no PC release or no ads

    17. Personally, I wouldnt mind ads in loading screens- BUT ONLY the kind for in game products (and it doesn’t extend the loading screen). Like you’re playing a game in a different universe or post apocalyptic and you get ads for some like- fake in game beer brand. I think those are kinda creative actually lol

      Real ads like if I’m waiting for the game to load and i get an actual like Pepsi ad or smth- no way.

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