Basically Amazon’s policies require them to have a trademark for certain services. How do you get a trademark through the USPTO quickly? Make it not a real word that could be confused with another brand. So they flood the USPTO with nonsensical name registrations and we get DAFGSDVDS dog bowls or USGFASDER garden hoses.
SkyfangR on
if the name of your company cant be pronounced by humans, i aint buyin shit from you
KunninPlanz on
Thinking up an original company name is so much more effort than mashing the keyboard and using whatever arrangement of random letters it produces as a company name.
donmreddit on
How do you pronounce that word?
MonsieurReynard on
Pharma companies come up with shit this weird on purpose too. Like what the hell is “Xeljanz?”
Answer: It is a janus kinase (JAK) inhibitor used to treat arthritis.
Its scientific name ain’t no walk in the park either: Tofacitinib
They need a brand name to sell on Amazon. They don’t give a crap what name they use as they’ll switch to another name in a few months. They want to ensure no resistance to the name they choose, ie someone saying it’s too similar to their name. So they choose gibberish. Very common on Amazon these days
Jetsam_Marquis on
So I get making the random letters because for whatever reason it is required or the path of least resistance. But actually putting it on packaging as if it were an actual brand seems weird. Is there a benefit to pretending it is a real brand?
Jepp_Gogi on
Id say the catch phrases these “companies” come up with is equally gibberish. I love them though
“Crafted for confidence, Designed for desire”
Im sold.
Though I gotta say, Target was the first i notice to say nothing in a smartish sounding way.
“Made by Design” Short, stupid, heartwarming…or something.
Vissanna on
I just dont buy anything from amazon anymore unless its a brand i know and its amazon prime fulfilled by amazon- too much cheap chineseium garbage these days (about 95% of Amazon)
14 Comments
I have prestigious brands in my home such as SRGSTHOTH, HOFSILDSD, BJWRUQOGDF, and VSLASOWOEEE
Not the best nylons out there but pretty decent anyway
The South Park boys struggled so much with their start up name, but never thought of just random letters, I guess:
https://youtu.be/sP50FsAFJls?si=pQE9f9OPWBESF5WC
Basically Amazon’s policies require them to have a trademark for certain services. How do you get a trademark through the USPTO quickly? Make it not a real word that could be confused with another brand. So they flood the USPTO with nonsensical name registrations and we get DAFGSDVDS dog bowls or USGFASDER garden hoses.
if the name of your company cant be pronounced by humans, i aint buyin shit from you
Thinking up an original company name is so much more effort than mashing the keyboard and using whatever arrangement of random letters it produces as a company name.
How do you pronounce that word?
Pharma companies come up with shit this weird on purpose too. Like what the hell is “Xeljanz?”
Answer: It is a janus kinase (JAK) inhibitor used to treat arthritis.
Its scientific name ain’t no walk in the park either: Tofacitinib
Related video explaining why:
[https://www.youtube.com/watch?v=_Bq-6GeRhys](https://www.youtube.com/watch?v=_Bq-6GeRhys)
I had a stroke trying to read this.
They need a brand name to sell on Amazon. They don’t give a crap what name they use as they’ll switch to another name in a few months. They want to ensure no resistance to the name they choose, ie someone saying it’s too similar to their name. So they choose gibberish. Very common on Amazon these days
So I get making the random letters because for whatever reason it is required or the path of least resistance. But actually putting it on packaging as if it were an actual brand seems weird. Is there a benefit to pretending it is a real brand?
Id say the catch phrases these “companies” come up with is equally gibberish. I love them though
“Crafted for confidence, Designed for desire”
Im sold.
Though I gotta say, Target was the first i notice to say nothing in a smartish sounding way.
“Made by Design” Short, stupid, heartwarming…or something.
I just dont buy anything from amazon anymore unless its a brand i know and its amazon prime fulfilled by amazon- too much cheap chineseium garbage these days (about 95% of Amazon)