This infographic is part of our "AI Big Bang Study 2025", where we tracked the performance of the top 10 AI chatbots between Aug 2024 – Jul 2025.
The final leaderboard is based on a weighted score across 8 adoption & visibility metrics (traffic growth, market share, media attention, reviews, and engagement). Here, we zoom into 4 of those metrics individually—web visits, media citations, app store reviews, and usage duration—and compare them against the overall ranking.
Some highlights:
- ChatGPT leads by scale with 46.6B visits and 2.4M citations, though Claude and Grok beat it on usage duration.
- Grok ranks #2 overall, thanks to strong performance in other growth-based metrics (not shown here), though it sits lower on these 4 lenses.
- Gemini is the steady all-rounder: high in visits (1.7B), citations (1.8M), and app reviews (9.4M), but weaker on engagement time.
- Claude wins on depth: users spend nearly 17 minutes per session, making it the stickiest chatbot.
- DeepSeek shows high traffic and citations, but both have declined since Feb 2025, suggesting fading momentum after its hype-driven launch.
**This doesn’t measure “model quality.” Instead, it’s a snapshot of adoption, visibility, and engagement in the AI chatbot market. Different metrics reveal very different leaders—scale, stickiness, or resilience. For details, please check the full study!
by sujan_sk