
Start with Why" by Simon Sinek is a really influential book about leadership and motivation.
The Core Idea: The Golden Circle
Sinek introduces a concept called the "Golden Circle," which is made up of three circles:
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Why: This is your purpose, your cause, your belief. It's the fundamental reason you do what you do.
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How: This is how you do what you do. It's your specific actions, processes, or methods.
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What: This is what you do. It's the products or services you offer.
by psych4you
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Or start with Who(m). Without the who, there’s no Why