Or they think “wtf do you want more out of a cheap pen?”
leaC30 on
They’ve perfected something, why mess with it.
skpro2 on
They saw no reason to change and just stuck with it. If it works it works
CurlsontopofCurls on
And never change. Bic is my favorite pen.
phonomage on
The only brand that understood the assignment.
Make something that works, that solves a problem, that lasts, that is reproducable.
It’s not Bic that’s the problem. They’re the solution.
Making something different every single year is ridiculous. It’s not evolution. It’s wasteful and arrogant. Not to mention products aren’t being innovated, they’re being dissolved from the inside out by using less material, shittier materials, less design sense and making it less transferable.
It’s a pen. What else do you want it to do – check your pulse?
Sasorisnake on
If it ain’t broke don’t fix it
nitrokitty on
If it ain’t broke don’t fix it.
Erisian23 on
Listened to the CEO of Oreo
razor78790 on
Do you turn around and ask the Great White Shark, why it stopped evolving?
jonnyiscool28 on
I know it’s nothing to do with the operation of the pen, but they’ve definitely changed the pen cap over time. I remember when their caps didn’t have a hole in the end, thus presenting a much more dangerous choking hazard for children.
Edit: [According to Wikipedia](https://en.wikipedia.org/wiki/Bic_Cristal), “Since 1991 the pen’s streamlined polypropylene cap has a small hole added, to reduce the risk of suffocation if the cap is inhaled.”
BarelyContainedChaos on
they added a hole to top though after choking hazard claim
Sneilg on
Doesn’t even connect to wifi. How can you leverage synergies like that
PersonalityAlive6475 on
NorthernSimian on
We’re forgetting the pink and purple versions that were marketed at the ladies ‘gap in the market’ as they can’t write in black or blue
rhiyo on
It needs wifi.
SmilesInFront_09 on
They did change with the times: “[By simply adding a larger hole to the top of the lid, pen company BIC increased air flow and the chance that people would still be able to breathe even if that happens – a design feature that, quite literally, saves lives.](https://www.sciencealert.com/why-there-are-holes-in-tops-of-pen-caps-lids-bic)”
curried_avenger on
Not pictured: the lid now has a hole in it. Didn’t back in the 50s, when men were men and choked to death if it got lodged in their throat.
LockOrganic2730 on
Also making the best lighters for decades!
Supernova_Soldier on
It ain’t broke, don’t fix it
WildeStation on
Time evolves with it.
cconnorss on
You know what though? It be 10 years later and you find one with the cap behind a bed or sum and it STILL writes!!! The only pen that is that reliable. It just ain’t comfortable.
digbenis on
“If it ain’t broke, don’t try to fix it”
-Ben Parker, a wise Uncle who also perfected the idea of a lighter.
yoyococo_ on
Bic pens are always reliable so it makes sense 😌
Shou-K on
Never used a bic pen, but if it works, why change it?
Bic probably doesn’t have shareholders in its ears telling it to add AI or something else every year.
24 Comments
Or they think “wtf do you want more out of a cheap pen?”
They’ve perfected something, why mess with it.
They saw no reason to change and just stuck with it. If it works it works
And never change. Bic is my favorite pen.
The only brand that understood the assignment.
Make something that works, that solves a problem, that lasts, that is reproducable.
It’s not Bic that’s the problem. They’re the solution.
Making something different every single year is ridiculous. It’s not evolution. It’s wasteful and arrogant. Not to mention products aren’t being innovated, they’re being dissolved from the inside out by using less material, shittier materials, less design sense and making it less transferable.
It’s a pen. What else do you want it to do – check your pulse?
If it ain’t broke don’t fix it
If it ain’t broke don’t fix it.
Listened to the CEO of Oreo
Do you turn around and ask the Great White Shark, why it stopped evolving?
I know it’s nothing to do with the operation of the pen, but they’ve definitely changed the pen cap over time. I remember when their caps didn’t have a hole in the end, thus presenting a much more dangerous choking hazard for children.
Edit: [According to Wikipedia](https://en.wikipedia.org/wiki/Bic_Cristal), “Since 1991 the pen’s streamlined polypropylene cap has a small hole added, to reduce the risk of suffocation if the cap is inhaled.”
they added a hole to top though after choking hazard claim
Doesn’t even connect to wifi. How can you leverage synergies like that
We’re forgetting the pink and purple versions that were marketed at the ladies ‘gap in the market’ as they can’t write in black or blue
It needs wifi.
They did change with the times: “[By simply adding a larger hole to the top of the lid, pen company BIC increased air flow and the chance that people would still be able to breathe even if that happens – a design feature that, quite literally, saves lives.](https://www.sciencealert.com/why-there-are-holes-in-tops-of-pen-caps-lids-bic)”
Not pictured: the lid now has a hole in it. Didn’t back in the 50s, when men were men and choked to death if it got lodged in their throat.
Also making the best lighters for decades!
It ain’t broke, don’t fix it
Time evolves with it.
You know what though? It be 10 years later and you find one with the cap behind a bed or sum and it STILL writes!!! The only pen that is that reliable. It just ain’t comfortable.
“If it ain’t broke, don’t try to fix it”
-Ben Parker, a wise Uncle who also perfected the idea of a lighter.
Bic pens are always reliable so it makes sense 😌
Never used a bic pen, but if it works, why change it?
Bic probably doesn’t have shareholders in its ears telling it to add AI or something else every year.