· **Corporate PR** — Brand content pretending to be human
· **Engagement Bait** — “Comment YES if you agree”
· **Humble Brag** — Failure story. Ends in promotion.
· **Vague Tease** — Big news coming. Never arrives.
· **Career Milestone** — Started as intern. Now runs everything.
· **Reposted Viral** — You’ve seen this one before. Twice.
· **Political** — Nobody asked. Here it is anyway.
· **Personal Post** — LinkedIn is not Facebook. And yet.
· **Motivational** — Rise and grind. Or don’t. Doesn’t matter.
· **AI Generated** — Written by AI. Liked by bots.
**Spotlight filters:**
· **Professional Insight** — Actually worth your time
· **Worth Reading** — Passes the basic “so what?” test
· **Original Research** — Real data. Rare. Treasure it.
· **Product Launch** — New thing. Might be useful.
· **Contrarian Take** — Disagrees with the consensus / give new perspective
· **Curated Resources** — Someone did the reading for you
· **Event Announcement** — Somewhere to be. Maybe.
· **Job Opportunity** — The reason you opened LinkedIn
Posts can hit multiple categories simultaneously. Most likely there is more AI generated content within engagement bait, corporate PR etc. Some may also be in nicely polished professional insights
**Data source:** My own LinkedIn feed, UK-based, finance/tech heavy — so take the split with that context in mind. Your feed will vary depending on your network.
**Tools:** Stats from Cleanedin, Linkedin feed filter, pulling SQL request.
Danph85 on
Two dataisbeautiful posts about linkedin being a shit show within 2 minutes of each other from different users seems strange. Obviously linkedin is a cesspit, but is this spam?
NuclearHoagie on
Color palette 1: red, brick, scarlet, crimson, rose, ruby.
Color palette 2: blue, cerulean, periwinkle, sapphire, navy, sapphire.
Why bother?
SamF111 on
Images 2+3 are very difficult to read
itopaloglu83 on
I wish LinkedIn introduced a way to block certain companies and individuals.
Put Toy Story meme here: Spam, Spam is Everywhere.
finzaz on
Weirdly I only go onto LinkedIn these days because I like the games.
JimJav on
Graphs two and three are impossible to read for color-blind folks, but I appreciate you listing the sections biggest to smallest and including the percentage next to each line item.
7 Comments
**Noise filters:**
· **Corporate PR** — Brand content pretending to be human
· **Engagement Bait** — “Comment YES if you agree”
· **Humble Brag** — Failure story. Ends in promotion.
· **Vague Tease** — Big news coming. Never arrives.
· **Career Milestone** — Started as intern. Now runs everything.
· **Reposted Viral** — You’ve seen this one before. Twice.
· **Political** — Nobody asked. Here it is anyway.
· **Personal Post** — LinkedIn is not Facebook. And yet.
· **Motivational** — Rise and grind. Or don’t. Doesn’t matter.
· **AI Generated** — Written by AI. Liked by bots.
**Spotlight filters:**
· **Professional Insight** — Actually worth your time
· **Worth Reading** — Passes the basic “so what?” test
· **Original Research** — Real data. Rare. Treasure it.
· **Product Launch** — New thing. Might be useful.
· **Contrarian Take** — Disagrees with the consensus / give new perspective
· **Curated Resources** — Someone did the reading for you
· **Event Announcement** — Somewhere to be. Maybe.
· **Job Opportunity** — The reason you opened LinkedIn
Posts can hit multiple categories simultaneously. Most likely there is more AI generated content within engagement bait, corporate PR etc. Some may also be in nicely polished professional insights
**Data source:** My own LinkedIn feed, UK-based, finance/tech heavy — so take the split with that context in mind. Your feed will vary depending on your network.
**Tools:** Stats from Cleanedin, Linkedin feed filter, pulling SQL request.
Two dataisbeautiful posts about linkedin being a shit show within 2 minutes of each other from different users seems strange. Obviously linkedin is a cesspit, but is this spam?
Color palette 1: red, brick, scarlet, crimson, rose, ruby.
Color palette 2: blue, cerulean, periwinkle, sapphire, navy, sapphire.
Why bother?
Images 2+3 are very difficult to read
I wish LinkedIn introduced a way to block certain companies and individuals.
Put Toy Story meme here: Spam, Spam is Everywhere.
Weirdly I only go onto LinkedIn these days because I like the games.
Graphs two and three are impossible to read for color-blind folks, but I appreciate you listing the sections biggest to smallest and including the percentage next to each line item.