Full 2-page spread in Life Magazine, Nov 3, 1972

    by mistermajik2000

    9 Comments

    1. Lord-Velveeta on

      Funny thing is that ESSO which was owned by Standard Oil (of John D Rockefeller fame) is literally the letters S and O said out loud. S.O. = ESSO

    2. Initial_Reason1532 on

      I love the Tiger. They had the best sales gimmick ever. The tiger was awesome. Got tiger glasses the Tiger tail was just like super cool that you could get with a fill up.

    3. They did it because they wanted a single name for their nationwide jumble of names. Esso, Enco, and Humble were used as legacies of the Standard Oil breakup in 1911.

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