Black is the new blue.
I analyzed 20 years of Y Combinator startup logos. 2,000+ companies, 2007 to 2026.
Almost half of recent YC startups now use black logos. Black has replaced blue as the dominant brand color.
👉 Further analysis in this thread:
https://x.com/ollysmyth_/status/2032194186439770331?s=20
Methodology: I pulled the full list of YC companies using the public search index, then fetched each company's logo thumbnail. A pixel-level HSV color classifier analysed each image, categorizing dominant hues into nine buckets: Black, Blue, Red, Green, Teal/Cyan, Orange, Yellow, Purple, and Pink/Magenta. ~2,000 logos were classified across the 2007–2026 batches.
by ojsizzle
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**Source:** YC company data sourced from the public Y Combinator company index: [https://www.ycombinator.com/companies](https://www.ycombinator.com/companies) Logo thumbnails fetched directly from company profile images.
**Tool:** Python (matplotlib). Color classification via pixel-level HSV analysis across 2,000+ logo thumbnails.