Bookstore misspells it’s own name on big storefront sign

    by LurkingAlpaca

    14 Comments

    1. carmichaelcar on

      I only read news about them shutting down stores. This is the first news I’ve read in a long time about them opening a new store.

    2. Viral marketing. This will get more engagement than if it were spelled correctly.

    3. oldschusteman on

      You just gave them free advertisement they would have never got if they spell it right.

    4. DieWysheid01 on

      I think I remember them spelling it this way in some early ads for their online stores on purpose. It’s a play on “mobile”.

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