“Success, of Course Kitten Hips!” Carter’s “Mouldette” pantie girdle ad promotes how the girdle gives a smooth, flattering “young American look” with its molded back, elastic panels, and “Smoothsark” nylon-riplene material. (1945)

    by Ebonystealth

    4 Comments

    1. TheDeadlySpaceman on

      The cat in this ad always looked just a touch masculine to me and I have often wondered if there isn’t a coded message in here. Because obviously shapewear designed to give you the appearance of hips is appealing to a person *without* that shape who wants to achieve it.

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