Mrs. Doodley's Nightmare / "Spots Pranced Before Her Eyes" , printed as page 9 of Good Housekeeping, May 1936.
Essentially a P&G ad in a P&G ad.
Extra info- 10 years before this ad ran, Proctor and Gamble were sued for false advertisement over their White Naptha Soap, which contained kerosene instead of Naptha. https://law.justia.com/cases/federal/appellate-courts/F2/11/47/1543732/
Second picture is the Good Housekeeping magazine's promise to consumers that they can stand behind the products they advertise, printed as page 8. Self advertising for their "Every Product Guaranteed as Advertised" policy seen in the Index of Advertisement (page 6) previously posted.
Third picture is for the "Who-Sells-it" telephone service Good Housekeeping offered, to help you find which stores carry the products they advertise, printed as page 10.
by MentallyCrumbled
2 Comments
> Third picture is for the “Who-Sells-it” telephone service Good Housekeeping offered, to help you find which stores carry the products they advertise, printed as page 10.
This is what I always get reminded of when I see a QR code in an add nowadays. Funny thing is I’m pretty sure that’d stopped by the time I was a kid. I don’t know where I encountered the thing but it stuck in my head nonetheless.
I remember my mother using a different brand; it was called Fels Naptha. It was used as a pre-wash stain remover before those products were commercially available.
Fels Naptha worked really well, and is still sold. I bought a bar a few years ago for a blouse. It was made of a material that a spray would have ruined.