“Worth a Dime – Costs a Nickel.” 1940 Pepsi-Cola Ad from Turner’s Carolina Almanac

This black-and-white Pepsi ad appeared in a 1940 edition of Turner’s Carolina Almanac, a staple of rural Southern households since 1828.
The “Worth a Dime” slogan captured Depression-era marketing genius; twice the cola for the same price as Coke, proudly born in New Bern, North Carolina.

1940 From Turner’s Carolina Almanac (Winston-Salem, NC)