This marketing campaign by Coors Light



    by maru_badaque

    45 Comments

    1. Mike-Hunt-Amos-Prime on

      A video about how thirsty and desperate corporate advertising & marketing teams are is IAF?

    2. It would have been way….way…..WAY cooler if they did this shit and just let people figure it out, and impress people with how quickly the cans changed (overnight?! wtf!!!) instead of doing some stupid shit like this. Man, where did the actually cool, chill ad campaigns go?

      “See? SEE?! We did a cool ad thing! Aren’t COOL guys?! Isn’t that COOOOOOLLLLLLLL?!?!”

      Yes, you dumb tryhards, it was a GREAT idea till you completely fucked it up.

    3. JadedBoyfriend on

      I mean this just shows how a lack of critical thinking and how dangerous marketing can be used to exploit that.

      The black square doesn’t make the beer taste better. Why are you paying $17 dollars for what appears to be a graphical design on a can?

      And worst of all, why would you pay the resellers who jack up the prices?

    4. Its_a_stateofmind on

      It’s a shame their beer is literally piss in a can after a long night of drinking water…

    5. If I saw this on a can or sign, I’d likely not even notice. If I did notice, I’d just assume it’s a printing error that no one bothered to correct and give it no further thought.

      LED signs break and have dead spots all the time. That wouldn’t raise an eyebrow from me.

    6. I’m not from the US. I have no interest in baseball. I think coors light is gassy watery piss. I hate advertising. Marketing campaigns can suck my ring piece.

    7. “The world went wild for our bold new advertising” no they didn’t, nobody cares that you added a black square to the corner of your beer.

    8. No-Reflection-8684 on

      I wonder if the asahi ransomware attack that halted production and created shortages on japans actual most popular beer allowed a brief window for anything else to be more popular. I don’t follow baseball or coors to know if the timeline syncs up.

    9. This is a lame fucking campaign strategy.

      “We turned the embarrassing flaw into an unofficial sports sponsorship.”

      What’s embarrassing? A ball hit a digital display. It’s not like anybody messed up. Desperate attempt at creative marketing.

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