>Pepsi entered the Soviet Union in the early 1970s through a unique barter agreement, trading its cola syrup for the Soviet-made vodka Stolichnaya, which it then sold in the West. This partnership evolved significantly, culminating in a 1989 deal where Pepsi acquired a fleet of decommissioned Soviet warships—including submarines and cruisers—in exchange for Pepsi products. Pepsi sold the ships for scrap, at one point temporarily owning the world’s seventh-largest navy, as part of its effort to gain a market advantage and overcome the difficulty of trading with the Soviet Union’s non-convertible currency.
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Hey it’s Lyubov and Svetlana
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Pepsi was widely sold throughout Eastern Europe under communist system. In 1960s Pepsi was common and bottling plant was opened in Czechoslovakia around 1968. It was about 4-6x more expensive than domestic soda brands but extremely popular with the youth and younger generation. Some parents named their children Pepsi. In Prague lived a woman with named Pepsi Watson.
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>Pepsi entered the Soviet Union in the early 1970s through a unique barter agreement, trading its cola syrup for the Soviet-made vodka Stolichnaya, which it then sold in the West. This partnership evolved significantly, culminating in a 1989 deal where Pepsi acquired a fleet of decommissioned Soviet warships—including submarines and cruisers—in exchange for Pepsi products. Pepsi sold the ships for scrap, at one point temporarily owning the world’s seventh-largest navy, as part of its effort to gain a market advantage and overcome the difficulty of trading with the Soviet Union’s non-convertible currency.
Hey it’s Lyubov and Svetlana
We’re gonna make it!
Pepsi was widely sold throughout Eastern Europe under communist system. In 1960s Pepsi was common and bottling plant was opened in Czechoslovakia around 1968. It was about 4-6x more expensive than domestic soda brands but extremely popular with the youth and younger generation. Some parents named their children Pepsi. In Prague lived a woman with named Pepsi Watson.