1969 Smirnoff Vodka Ad – “Smirnoff makes the Blizzard howl” (featuring Johnny Carson)

From 1969, when Smirnoff leaned hard into its cool-factor image, literally.

Johnny Carson (then host of The Tonight Show) poses in a snowstorm with a St. Bernard dog to promote the Smirnoff Blizzard, a mix of Smirnoff, ice, lime, and a blast of Fresca.

PS… If anyone is able to track down the name of this handsome St. Bernard, it'd be greatly appreciated! 💯