Kroger and HEB both have the same off brand pop tarts (but brand as their own)

    by HouseOfChamps

    12 Comments

    1. That’s sometimes (but obviously not this time) a closely guarded secret. Trader Joe’s, for instance, doesn’t let you know who makes their TJ’s-branded stuff.

      This is an issue for me, sometimes, because they discontinue their shit occasionally. And sometimes they discontinue some of my favorite things. And I *suspect* those things are still made, just elsewhere. If only I were a detective.

    2. Pop tarts are not vegetarian but judging by the many pictures of disappointing tarts I don’t feel like I’m missing out.

    3. Most store brands are made in a small number of factories that just switch out the packaging once they hit the end of a batch. I used to work for Safeway, and while Safeway has several store names under their umbrella, Piggly Wiggly never has been. Imagine our surprise when a whole case of PW mac’n’cheese dinner showed up on the pallet.

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